It’s mid July. Stepping outside your likely to get a whiff of smoky ribs, boiling chlorine and, if the wind is just right, intellectual X Change. Yes, the X Change Conference is rapidly approaching and less than two months away.
This year the main conference promises to be stellar, with the key note by founding father of web analytics and an impressive huddle lineup, but I'm most excited about Think Tank. Think Tank, which is the newest addition to the X Change lineup, is a series of classes taught by Semphonic and Web Analytics Demystified practitioners that cover everything from building the most functional Excel report of your life to tagging a Web 2.0 site to maximizing value from web analytics within your organization. The idea is that regardless of if you are a analyst, developer, manager or some hybrid, you'll be able to find three perfect classes amidst the many offered that make you better at what you do.
Our promise, as with all of X Change, is that the classes will contain no fluff, no sales and no bull s**t. In short, you won't walk out of Think Tank with the same sinking feeling that your vendor sponsored training left you with.
Think Tank is really a coming out party for many of the folks at Semphoic. Sure you have the rare opportunity to take microscopic (in participant size, not content value) classes from Eric Peterson and Gary Angel, but those guys get out all the time. People like me have toiled for years in the annals of Semphonic, building report after report, doing analysis after analysis and now finally we are being set free. We promise to be socially awkward, pasty white from the lack of sun exposure and covered in web analytics grime be we come packed to the gills with years of daily hands on experience.
In one of my classes, where I will be discussing building dynamic Excel reports, I'll be backed by the experience of building 15 - 20 large scale, dynamic report and in the neighborhood of 500 total web analytics reports. I won't break it down into hours, but that’s a truckload of trial and error that participants will never have to wade through. And Semphonic is no report farm. Everything we do is custom based on client’s specific needs, so the breath of report types and diversity of clients I have worked with allows me to have a variety of vantage points and strategies. My name isn't one that wows anyone in the industry, but I, as well as all the other Think Tank instructors, promise to pack a knowledgeable punch.
To quote a used car salesman I admire, Think Tank "is a screamin' deal!" With three classes going for $599 for X Change attendees or $899 if purchased alone, you'd be hard pressed to find a better way to spend your budget. And while you’re at it, you might as well stay a few more days for the world's premiere web analytics conference.