Click here to go directly to “The Future of Omniture’s Excel Client,” otherwise go ahead and wade through the following (pathetic) excuse.
A. Stagnant. Neglect.
B. Holding pattern. Pause.
Pick either A or B and you have described my treatment of this blog. If you look back and see my last post, which promised an immediate follow up, was on February 21st you might pick A. But let me make a case for B.
I was planning on writing about transitioning Excel based reporting based on the assumption that HBX’s Report Builder and Omniture’s Excel Client would remain as two (completely) separate tools. Then flowing down from the mountains of Utah came word that my assumption isn’t quite correct. The two tools will converge with time.
At that point I would have put on the breaks, admitted I knew nothing of what Omniture meant by “converge,” and blogged about something else if it wasn’t for one June Dershewitz. Using her rare combination of web analytics skills AND social skills, she made acquaintance with “someone, who knows some people” (or a fellow in Omniture marketing, but is there really a difference?).
Apparently Omniture, for better or worse, had been following the Semphonic blogs since they were launched. In spite of, or as a result of, my previous blogs, Omniture was willing to put me in contact with someone close to the source of the Report Builder- Excel Client tool convergence.
After an interview with, Ray Rauch, Omniture’s Vice President, Customer Support it no longer seemed appropriate to turn around and immediately blog about converting Report Builder report to Excel Client. Instead, it made more sense to share my newfound wealth of knowledge about the future of Excel Client.
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